Orange County, California is home to more than 3 million people. It is just behind Los Angeles County, San Diego County, San Francisco County, and Sacramento County. Orange County is actually the sixth-most populous county in the United States. The large population can be a major factor in any business. However, when you consider Orange County’s GDP of around $300 Billion, it becomes a winning formula for any company that wants to grow. Orange County is a place where you can expect to see double-digit economic growth over the next few decades if your business is well managed. Orange County’s market size is not often the reason many businesses fail or experience stagnation. Orange County is more than big enough for your business.
Before you consider the doing business in Los Angeles, it is important to establish your brand and business in one city, such as Anaheim, Santa Ana, Irvine, or Anaheim. It is a mistake to think about Los Angeles, California or the entire United States before you establish a strong local presence. You shouldn’t limit your opportunities. It’s better to be a big fish in small ponds than a small fish big ponds.
A video is more valuable than a photo. If a photo is worth a thousand words, then a video is worth a million. Video marketing engages people. It draws more attention than images or social media posts. This type of marketing is useful for all businesses, including restaurants and hotels.
In a matter of seconds, you can include customer testimonials and present the entire product or service. You can also create video content in under two minutes. This is a great way to promote your brand.
While video marketing is undoubtedly more cost-effective than traditional marketing, certain marketing facts have not changed. You need to focus on a very targeted market. Targeting Irvine, for example, will make your marketing more cost-effective and efficient than targeting all of Orange County. And in turn, Targeting Orange County will cost less than Los Angeles County.
It is tempting to look beyond Orange County when discussing long-term goals. But don’t go beyond Orange County until you have proven you can succeed in your own backyard.
Every day more organizations are choosing video marketing as a primary tool for communicating because it enables businesses to communicate fast and effectively with the customer. It also represents many advantages for companies, especially in Orange County.
First of all, the fact that videos are all over the internet it’s already a big plus, because more than half of the world uses the internet, and willingly or not, they end up watching a lot of different advertising videos of all kinds. So, by choosing to use video marketing, you’re automatically betting for one of the most popular and preferred media by your future consumers.
Pamiz Studio is centrally located in Orange County, California and we are no more than 20-30 minutes from any business in the county. We work with agencies and many other companies across a wide range of industries. We’d love to learn more about your project. Let’s collaborate!
We will contact you shortly. If you are excited as I am to begin your video project, give me a call at (949) 464-4413.